In my years of working with indie entrepreneurs, the struggle is real when it comes to product pricing. That’s why I’m so excited to launch my Inspired Pricing System! Available now in my shop. This system includes 5 unique tools… Read More »Inspired Pricing System Available Now in my Shop
I spend a lot of time keeping up with marketing strategies and today I ran across an article by Tomer Tagrin on direct-to-consumer businesses and he compared selling on Amazon to having your own store where you can provide a… Read More »Are Your Customers Emotionally Attached to Your Brand?
In my current day job I’m working on creating an education program for our sales force on how to have conversations with online retailers. One thing I know about human nature is that no one likes to be caught off… Read More »E-Commerce Opportunity – DNVBs
While doing some e-commerce history research I ran across something interesting: This the domain registration for Sears.com and the company registered it way back in 1992. This was one year before JCPenney, Kroger, and Gap. Two years before Macys, McDonalds,… Read More »Riding or Driving? Lessons From Sears
My latest idea is to create some out-of-the-ordinary templates for wedding or any event invitations My first two designs in this collection are called Moonscape & Rainbow Enjoy! Available in my Etsy shop here
MS-Word line sheet template PAPER features a calming gray tones designed to keep the focus on your products. Available in my Etsy shop here
Walnut Chic Line Sheet template for MS-Word. Easy-to-use. Just click to add in your product photos. I’ve included a user guide with tips on sizing your photos. Available in my Etsy shop here
As eCommerce as a business expands and matures, one shining star is the Digitally Native Vertical Brand or DNVB. It’s a long name for a very simple business strategy where you create a unique product, figure out how to produce… Read More »Thinking About Starting an eCommerce Business? Consider a DNVB
Today almost everything is about the brand which I define as the sum total of who you are, your core values, how you handle your business, etc. Whether you’re looking to publish a book or launch an online store selling… Read More »Building Your Brand
