It’s been a month since the changes Amazon announced last August to the Seller-Fulfilled Prime (SFP) program went into effect and for many sellers – the pain is real. I’ve spoken with sellers who have seen up to a 40%… Read More »Diversify or Die?
Yes those were the glory days of e-commerce for small, independent brands. I’m talking about way back in 2010 or so when all you had to do to launch an online brand was to post a few product photos on… Read More »You Can Build It…But They Ain’t Coming
I spend a lot of time keeping up with marketing strategies and today I ran across an article by Tomer Tagrin on direct-to-consumer businesses and he compared selling on Amazon to having your own store where you can provide a… Read More »Are Your Customers Emotionally Attached to Your Brand?
In my current day job I’m working on creating an education program for our sales force on how to have conversations with online retailers. One thing I know about human nature is that no one likes to be caught off… Read More »E-Commerce Opportunity – DNVBs
While doing some e-commerce history research I ran across something interesting: This the domain registration for Sears.com and the company registered it way back in 1992. This was one year before JCPenney, Kroger, and Gap. Two years before Macys, McDonalds,… Read More »Riding or Driving? Lessons From Sears
As eCommerce as a business expands and matures, one shining star is the Digitally Native Vertical Brand or DNVB. It’s a long name for a very simple business strategy where you create a unique product, figure out how to produce… Read More »Thinking About Starting an eCommerce Business? Consider a DNVB
